Apple on Thursday launched the next generation iPhone with the hope to reverse dwindling sales of its best selling device and grow revenues from developed markets such as US and China.
The iPhone 7 brings in several new features while still retaining a design similar to that showcased two years ago with the iPhone 6. However, the device could appeal to upgrade buyers with new finishes including a glossy and dull black. Apple has also made the new iPhone dust and water resistant, another demand from users for years.
"iPhone is the industry gold standard. The phone with which every other phone is compared. There's a reason you see so many iPhones everywhere you look, because we've sold a billion of them. This makes the iPhone the best-selling product of its kind in the history of the world," said Tim Cook, CEO of Apple, at the launch event on Thursday.
One of the most loved features, its camera, also got a big upgrade, albeit on the larger iPhone 7 Plus model only. While Apple did upgrade the camera on the smaller 4.7-inch iPhone 7, the 5.5-inch 7 Plus gets a dual camera setup that uses a regular wide angle in addition to a telephoto lens that will allow users a world of read more..
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