Thirteen years after its first disruptive effort in telecom, popularly known as “monsoon hungama”, Reliance Industries (RIL) is seeking to change the rules of the game again. Addressing shareholders at the company’s 42nd annual general meeting on Thursday, RIL Chairman Mukesh Ambani started his speech with: “… today, RIL will write history.” For the next one-and-a-half hours, he tried to walk the talk by unveiling a tariff plan for Reliance Jio aiming to reconfigure the telecom industry’s revenue composition.
Jio announced “always” free voice calls and priced data at Rs 50/GB, 80 per cent lower than the current industry average of Rs 250/GB. The company also announced the launch of 4G handsets priced at Rs 3,999 and personal routers at Rs 1,999. By owning the entire ecosystem, Jio, backed by the might of Reliance’s footprint across retail and content programming — news, entertainment and movies — is armed with a complete offering for the mobile broadband consumer.
From September 5, everyone will be able to access the service, which will still be free till the end of the year.
Jio will offer data plans starting at Rs 19 a day for occasional users, Rs 149 a month for low data users and Rs 4,999 a month for read more..
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