Gurgaon-based online marketplace giant Snapdeal has managed to bring down the cash on delivery (COD) component to 50 per cent, on the back of its free service upgrade Snapdeal Gold, which is available on orders paid for at time of buying.
The company said offers from banks led to a record increase in users selecting prepaid options. "In the first two days of the Snapdeal Unbox Diwali Sale, more than 50 per cent of users opted to pay by credit and debit cards, net banking and FreeCharge wallet to avail attractive bank offers, interest-free EMIs and free shipping," the company said.
COD is a major pain point for online marketplaces, as the percentage of return is higher. Also the logistics required for the cash to reach the company make it an expensive proposition. According to sources, the COD component before the firm launched Snapdeal Gold was around 70 per cent. The company believes by end of this year it would be able to bring down COD even further. "We are excited to see an overwhelming response to our newly-launched Snapdeal Gold service."
- ACs sold so far in the Diwali sale are enough to cool Burj Khalifa
- 55,000 Toolkits sold till now
- 1 DSLR bought in every 3 minutes on Day 2 of sale
- Hair straighteners were the highest sold products among personal grooming products on Day 3 of the sale
- Eye make-up products are the most selling cosmetic items
- More than 136,000 stationery kits donated to kids
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