Video streaming pioneer Netflix Inc has added an option that allows subscribers to download shows at no additional cost on their mobile device to watch without an internet connection.
While the new option announced on Wednesday is available for all of Netflix’s subscribers, it could have greater appeal in international markets such as Africa and Asia, where internet service is less ubiquitous than it is in the United States.
While the new option announced on Wednesday is available for all of Netflix’s subscribers, it could have greater appeal in international markets such as Africa and Asia, where internet service is less ubiquitous than it is in the United States.
Growth among U.S. subscribers has slowed in 2016. Netflix added just 370,000 subscribers during the third quarter and only 4.3 million since the third quarter of last year, suggesting they are reaching a saturation point.
The new feature is included in all plans and available for phones and tablets on Alphabet Inc's Android and Apple Inc's iOS platforms, the company said.
Netflix shares rose as much as 2.4 percent before it eased, up 0.1 percent to $117.62 on Wednesday on the Nasdaq.
#NetflixOffline was also the top-trending hashtag on Twitter, worldwide.
Netflix shares rose as much as 2.4 percent before it eased, up 0.1 percent to $117.62 on Wednesday on the Nasdaq.
#NetflixOffline was also the top-trending hashtag on Twitter, worldwide.
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