As per Counterpoint Research's latest analysis on the important Indian smartphone market, the premium smartphone segment (>Rs. 30,000) shipments reached an all-time third quarter peak
Business News: Chinese smartphone brands account for over Rs 500 billion worth of purchases in the Indian market in FY18 so far, double of the figure that they logged last year according to a Counterpoint report quoted by the Economic Times.
Indian smartphone market, the premium smartphone segment (>Rs. 30,000) shipments reached an all-time third-quarter peak during Q3 2018 as attractive offers pushed down the cost of ownership for a premium smartphone in India in the recent past.
Typical offers include trade-ins and buybacks, monthly 0% EMI (monthly instalment plans) and instant cashbacks.
These offers strongly appeal to large sections of the population, especially the youth, that are gaining their footing financially and growing into power smartphone users. Furthermore, the features in premium segment smartphones such as full-screen displays, biometric security, dual-cameras, faster processor and support for artificial intelligence have acted as a catalyst for consumers looking to upgrade from a mid-range smartphone.
Smartphone sales in India grew five per cent to an all-time high of 44 million units in the September quarter, driven by strong shipments by handset vendors ahead of the festive season, according to a report by Counterpoint Research.
In the reported quarter, smartphone segment contributed to half of the total handset market (88 million) with brands like Xiaomi, Samsung, Vivo and Oppo recording their individual highest-ever shipments in a single quarter, it said. The shipments grew 24 per cent on sequential basis.
Indian smartphone market, the premium smartphone segment (>Rs. 30,000) shipments reached an all-time third-quarter peak during Q3 2018 as attractive offers pushed down the cost of ownership for a premium smartphone in India in the recent past.
Typical offers include trade-ins and buybacks, monthly 0% EMI (monthly instalment plans) and instant cashbacks.
These offers strongly appeal to large sections of the population, especially the youth, that are gaining their footing financially and growing into power smartphone users. Furthermore, the features in premium segment smartphones such as full-screen displays, biometric security, dual-cameras, faster processor and support for artificial intelligence have acted as a catalyst for consumers looking to upgrade from a mid-range smartphone.
Smartphone sales in India grew five per cent to an all-time high of 44 million units in the September quarter, driven by strong shipments by handset vendors ahead of the festive season, according to a report by Counterpoint Research.
In the reported quarter, smartphone segment contributed to half of the total handset market (88 million) with brands like Xiaomi, Samsung, Vivo and Oppo recording their individual highest-ever shipments in a single quarter, it said. The shipments grew 24 per cent on sequential basis.
No comments:
Post a Comment