Why Facebook CEO Mark Zuckerberg is winning the US Senate hearings

The social-media giant’s economic model emerged unscathed despite hours of questions from senators.

International News : Mark Zuckerberg did just fine in his first turn in the Congressional hot seat. He was confident. He capably tackled many of the queries proposed last week by Bloomberg columnists. The 33-year-old billionaire appeared humble throughout much of the hearing, with only a few smug smiles.

The best news for Facebook Inc. the company was that Zuckerberg ably deflected any challenges to the beating heart of its economic model: its hungry data collection and the fine-tuned targeted advertising based on that data. Zuckerberg’s success is a win for anyone primarily concerned with the company’s market value. But it’s a loss for the rest of us.

Facebook will keep failing users’ trust as long as its business is based on unrestrained hoovering of as much user data as possible, and crafting ever-more innovative ways for advertisers to harness that information for commercial goals. It’s an arrangement to which Facebook’s users agree and can sidestep, technically, but it is hardly informed consent or a real option to avoid.

This inherent conflict was on display during two of Mark Zuckerberg‘s exchanges on Tuesday. The first was with Senator Roy Blunt, the Republican from Missouri. He asked Zuckerberg a series of questions about what information the company can collect on its 2 billion users and use for advertising, including whether the social network can pinpoint that a person who posts on Facebook from his work computer in the morning is the same person who uploads a photo to his Facebook smartphone app at night.

The answer, as Zuckerberg surely knows, is yes. Facebook brags to advertisers that it can provide “cross-device” targeting, as it is called. The company can also track people nearly everywhere they go online, and it can see what apps people have installed on their phones.

Facebook also collects information on “offline” activity, as Blunt also asked, which includes information on users’ location as they roam around the real world. Companies can also match their information on what your purchase in stores — that box of cereal at the supermarket, for example — and marry it with Facebook account information. Inexplicably, Zuckerberg tried to say he wasn’t completely sure about Facebook’s data collection policies, and one of his underlings could follow up later. The Facebook CEO knows what his company does, but perhaps he couldn’t acknowledge that his companies relies on assembling detailed dossiers on billions of people.

Read More on  → Cambridge Analytica Scandal

Facebook Scandal: It was my mistake and am sorry, Mark Zuckerberg tells US Senate

Zuckerberg traversed Capitol Hill on Monday surrounded by police and trailed by packs of reporters ahead of his scheduled appearance before three congressional committees.

International; News : Facebook chief Mark Zuckerberg placed the blame for privacy and security lapses at the world’s largest social network squarely on himself as he girded on Monday (Apr 9) for appearances this week on Capitol Hill before angry lawmakers.

In prepared remarks released by a congressional panel, Zuckerberg admitted he was too idealistic and failed to grasp how the platform – used by 2 billion people – could be abused and manipulated.

The 33-year-old is to testify before senators on Tuesday and House lawmakers on Wednesday amid a firestorm over the hijacking of data on millions of Facebook users by the British firm Cambridge Analytica, which worked with Donald Trump’s campaign.

On Monday, Zuckerberg ditched his trademark T-shirt for a suit and tie as he made the rounds on Capitol Hill with his wife Priscilla for private meetings with lawmakers ahead of the hearings – a key test for the Facebook founder.

“We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry,” Zuckerberg said in his written testimony released by the House commerce committee.

“I started Facebook, I run it, and I’m responsible for what happens here.”

In his written remarks, Mark Zuckerberg called Facebook “an idealistic and optimistic company” and said: “We focused on all the good that connecting people can bring.”

But he acknowledged that “it’s clear now that we didn’t do enough to prevent these tools from being used for harm as well. That goes for fake news, foreign interference in elections, and hate speech, as well as developers and data privacy.”

Zuckerberg said he has called for more investments in security that will “significantly impact our profitability going forward,” adding: “I want to be clear about what our priority is: protecting our community is more important than maximizing our profit.”