Monday, 3 October 2016

Race on as Flipkart, Amazon, Snapdeal eye $1.5 bn in festive sales

1475437123-3572
The most-watched online sales on Sunday were about Apple and pizza, property and Harry Potter, attracting first-time buyers from Sangli and Hisar, while not letting the regulars from Delhi and Mumbai leave.

In response to Amazon’s first day score card — 1.5 million units sold in 12 hours — on Saturday, rival Flipkart on Sunday raised the bar, pegging the number of units sold at 2.25 million in exactly 12 hours.


Flipkart
  • Flipkart and Myntra together sold 2.25 million units in the first 12 hours of the Big Billion Days
  • Sold more Apple watches in 10 minutes than the total sale of Apple watches online and offline in a month
  • Myntra clocked 3 times more revenue in the  first hour, compared to the 2015 edition

Amazon
  • In the first 12 hours, managed to sell over 1.5 million units
  • More than 100,000 units sold in less than the first 30 minutes
  • Microwaves saw a 30-time spike in demand
  • Consumer durables categories saw a 10-time growth
  • Diapers and baby products have witnessed an increase of 12 times

Snapdeal
  • At midnight, 180 orders booked per second
  • By 4 pm, more than 1.1 million people had made purchases
  • Orders went to nearly 52,000 sellers
  • People from 2,800 cities and towns placed their orders
  • Fastest delivery: An order for iPhone 5s  placed at 7.20 am on Oct 2 was delivered in Gurgaon at 8.10 am

No comments:

Post a Comment