Here are the five irresistible deals of this Black Friday

Black Friday is the day following Thanksgiving Day in the United States and since 1932, it has been regarded as the beginning of the Christmas shopping season in the States with most major retailers offering promotional sales. But now, the countries that have traditionally not been known to celebrate this holiday have geared up to take part in the shopping fun that the holiday represents.

According to media reports, almost 50% of sale are that of gadgets. Thereby, technology companies also look forward to this day in India to launch new products, earlier reported Business Standard. 

Here are the top deals you need to catch: 

1) Sennheiser HD 598 CS Closed Back Over Ear Headphone 

Original Price: Rs 18,990.00 

Available for: Rs 7,199.00

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2) Syska 10000 mAh Power Bank

Original Price: Rs 1,799

Available for: Rs 799

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3) Seagate Slim 2TB Portable External Hard Drive

Original Price: Rs 11,650.00

Available for: Rs 6,499.00

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4) Lenovo Yoga Tab 3

Original Price: Rs 16,000.00

Available for: Rs 12,999.00

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5) Apple Macbook Pro 

Original Price: Rs 78,900.00

Available for: Rs 53,499.00

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E-commerce brings ice cream to the doorstep

As the range of products being sold on e-commerce platforms grows, ice cream makers are not to be left behind. Mother Dairy, Cream Bell and Havmor have started selling ice cream online in major cities.

Perishables like fresh vegetables have been selling online for a while now, but ice cream was too difficult to handle till it was packed in insulated bags that stop it from melting for 40 minutes.

Big Basket and Grofers are selling ice cream online and other digital grocers are expected to follow.

Cream Bell, the country's fifth largest ice cream brand, has a facility for ordering over the phone. Although coverage is limited to Gurgaon, Noida and Mohali, the market is growing at 40 per cent a year.

Cream Bell recently tied up with Big Basket to deliver in Bangalore and select areas of Delhi. "We are in talks with Grofers to increase the reach. The venture has been fruitful," says Nitin Arora, chief executive officer, Cream Bell.

Mother Dairy Fruit and Vegetable is building a supply and delivery chain too. Subhashis Basu, business head, dairy products.

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Amazon sells 15 mn units in 5-day sale, claims market leadership

Prime, the Amazon subscription-based loyalty programme, drove a third of all orders on its platform, its highest sales so far in India, during its five-day festive season sale which concluded on Wednesday.

The US-based e-tailer shipped a little over 15 million items to customers across the country and got tens of thousands of users to pay Rs 499 for its Prime membership. Overall, more customers bought Amazon’s Prime subscription than the best-selling smartphone on the platform.

Amazon in the US counts nearly half of all households as Prime Customers, who spend nearly double ($1,200) than regular users to buy goods on its platform.

“In the little over three years we’ve been in India, we’ve probably created the fastest ramp up for e-commerce in this eco-system. This Diwali (sale) was three times bigger than last Diwali. We’ve been growing at 150 per cent year-over-year even though the landscape was flat and Diwali saw an even bigger acceleration,” said Amit Agarwal, country manager.

Over the past week, Amazon and local leader Flipkart have been competing to garner higher share of the customer wallet, offering discounts, better product quality and faster delivery. Flipkart and smaller rival Snapdeal close their five-day sale on Thursday. The sale is expected to garner $1.5 billion (Rs 10,000 crore) across all e-commerce platforms.

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Race on as Flipkart, Amazon, Snapdeal eye $1.5 bn in festive sales

The most-watched online sales on Sunday were about Apple and pizza, property and Harry Potter, attracting first-time buyers from Sangli and Hisar, while not letting the regulars from Delhi and Mumbai leave.

In response to Amazon’s first day score card — 1.5 million units sold in 12 hours — on Saturday, rival Flipkart on Sunday raised the bar, pegging the number of units sold at 2.25 million in exactly 12 hours.

WHAT HAPPENED ON DAY I

Flipkart

• Flipkart and Myntra together sold 2.25 million units in the first 12 hours of the Big Billion Days
• Sold more Apple watches in 10 minutes than the total sale of Apple watches online and offline in a month
• Myntra clocked 3 times more revenue in the  first hour, compared to the 2015 edition

Amazon

• In the first 12 hours, managed to sell over 1.5 million units
• More than 100,000 units sold in less than the first 30 minutes
• Microwaves saw a 30-time spike in demand
• Consumer durables categories saw a 10-time growth
• Diapers and baby products have witnessed an increase of 12 times

Snapdeal

• At midnight, 180 orders booked per second
• By 4 pm, more than 1.1 million people had made purchases
• Orders went to nearly 52,000 sellers
• People from 2,800 cities and towns placed their orders
• Fastest delivery: An order for iPhone 5s  placed at 7.20 am on Oct 2 was delivered in Gurgaon at 8.10 am

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Flipkart grows user base to 100 million

Flipkart, India’s largest e-commerce marketplace, says it has expanded its consumer base by 33 per cent in the past six months to 100-million registered users, despite stiff competition by global rival Amazon, which has committed a massive $5 billion to capture the India market.

Flipkart says its 100-million registered user milestone represents 63 per cent of all broadband Internet subscribers in the country and that it is the first company to reach this milestone outside the US or China. It had announced breaching the 75-million user milestone in March this year. The figures exclude users of Myntra and Jabong, its fashion units that have a higher proportion of younger users.

In August last year, Alibaba-backed digital payments company Paytm had announced it had crossed the 100-million user mark.

“Since the time we sold the first book to our first customer in 2007 till today, our journey has always been about providing a superior shopping experience to our customers. This milestone has further energised us to ramp up our efforts and build a world-class shopping destination,” said Binny Bansal, co-founder and chief executive officer of Flipkart, in a statement.

This growth in users comes at a time of slower sales in India’s e-commerce market. It is estimated that online sales fell 19 per cent in the January-March 2016 quarter, while sales during the read full story

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THE 100-MILLION USER CLUB

Paytm: 125 million; crossed 100 million last August

Hike: 100 million

Facebook: 150 million; crossed 100 million in June 2015

Snapdeal: Has a current user base of 110-million plus, across Snapdeal and Freecharge platform