New update allows users to access Instagram and Facebook content within WhatsApp

In its latest update rolled out for select iOS users, WhatsApp support will allow users to play Instagram and Facebook videos within the app, without exiting the chat.

Technology News : In a bid to increase user engagement, popular instant messaging platform, WhatsApp, has rolled out an update by which users can view content from Facebook and Instagram within the app itself.

In the present day, a user who receives videos or images from Facebook, Instagram or any such app would be redirected to these apps to view the content. However, this is set to change with the new update, reports The Verge.

In its latest update rolled out for select iOS users, WhatsApp support will allow users to play Instagram and Facebook videos within the app, without exiting the chat.

Apart from this, the new update also introduces the ability to add and revoke admin privileges from users in a group chat and empowers admins to edit the subject, description and icon of a chat that is already underway.

In November last year, WhatsApp had announced an update through which one can view YouTube videos directly inside the messaging app, in picture-in-picture mode.

If a YouTube link has been sent on a conversation, then users can directly view the video through the link on WhatsApp itself, as it will no longer be redirected to YouTube. Instead, the YouTube clip will appear within a small floating window on your screen, thus implying that you can watch YouTube videos and message at the same time.

On a related note, the latest update is expected to be rolled out to Android users as well in the coming weeks.

Read More about the Latest → WhatsApp Update

You can soon shop on Instagram

Instagram is now testing shopping products through its posts. Just like instant articles, where one can read news articles without leaving Facebook, users can buy products without leaving Instagram.

Each post by a brand has a picture of the product and also displays the price of the item on a single tap. The 'Tap to view' option which upon clicking shows you a bigger image of the product with description about it. Instagram showcases up to five products and can be purchased from the website by tapping the shop now icon.

Instagram said a survey found that vast majority of purchases take a day or longer, with only 21% of purchases made within a day. This means users take their time, compare it with other products and then take a call on the item.

Kate Spade from Instagram for Business on Vimeo.

If everything works for Instagram, with more than 500 million monthly active users, it can grab a significant digital ad revenue from big brands. Facebook's ad revenue stood at $5,201 in Q1.

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Kanye West amasses a million Insta-followers in just one day

Just one day into opening his Instagram account and Kanye West already has one million followers on his account.

The 39-year-old rapper had set up an Instagram account after months of consideration and had uploaded just one rather arty picture so far since.

A few months ago, the 'Famous' singer had revealed on Twitter that he was considering joining Instagram.

".I was thinking about getting an Instagram but only on one condition - no one can ask me or try to tell me what to Instagram," he tweeted, adding, "It's my art."

His 35-year-old wife, Kim Kardashian West on the other hand is known for her social media presence with over 82 million Instagram followers and fans.

On a related note, Kim and her very frequent posts, nude selfies and more are not unknown to anyone.

The American singer-songwriter and fashion designer recently debuted his 'Yeezy Season 4' collection at  read full story