Showing posts with label SOCIAL MEDIA. Show all posts
Showing posts with label SOCIAL MEDIA. Show all posts

Monday, 7 January 2019

Must writers be moral? In the #MeToo moment, their contracts may require it

'No way. I'm not signing that,' a New Yorker writer said when she saw the terms

MeToo Movement: When you see publishers and authors chatting chummily at book parties, you’re likely to think that they’re on the same side — the side of great literature and the free flow of ideas.

In reality, their interests are at odds. Publishers are marketers. They don’t like scandals that might threaten their bottom line — or the bottom lines of the multinational media conglomerates of which most form a small part. Authors are people, often flawed. Sometimes they behave badly. How, for instance, should publishers deal with the #MeToo era, when accusations of sexual impropriety can lead to books being pulled from shelves and syllabuses, as happened last year with the novelists Junot Díaz and Sherman Alexie?

One answer is the increasingly widespread “morality clause.” Over the past few years, Simon & Schuster, HarperCollins and Penguin Random House have added such clauses to their standard book contracts. I’ve heard that Hachette Book Group is debating putting one in its trade book contracts, though the publisher wouldn’t confirm it. These clauses release a company from the obligation to publish a book if, in the words of Penguin Random House, “past or future conduct of the author inconsistent with the author’s reputation at the time this agreement is executed comes to light and results in sustained, widespread public condemnation of the author that materially diminishes the sales potential of the work.”

That’s reasonable, I guess. Penguin, to its credit, doesn’t ask authors to return their advances. But other publishers do, and some are even more hard-nosed.


Read the full news here → MeToo

Thursday, 27 December 2018

Was Narendra Modi waving at an empty train during the Bogibeel bridge inauguration?


A recent video of Prime Minister Narendra Modi waving at a train in Assam has gone viral on social media with many claiming that the prime minister was waving at an empty train for a photo-op.


Narendra Modi was in Assam on December 25 to inaugurate the Bogibeel bridge, the longest rail-cum-road bridge in India after which he also flagged off the Tinsukia-Naharlagun Express.

The Fact is, PM Narendra Modi was not waving at an empty train. Videos and images show people were present in the train.


BOOMLive searched for a video of the event and found a live video on Facebook clearly showing that there were people whom Modi was waving at and the people were also waving back.
Watch the video from 15 minutes. The camera at 15:40 minutes also pans to the train and the train number is visible.

Here is the Video link which shows people were present in the train

Wednesday, 22 August 2018

Facebook deletes 652 fake accounts and pages targeting world politics

According to Facebook, some of the fake Pages, groups and accounts originated in Iran and some in Russia.

facebook

International News: Facebook has removed 652 fake accounts for "coordinated inauthentic behavior" that originated in Iran and Russia and targeted people across multiple Internet services in the Middle East, Latin America, Britain and the US.

According to Facebook, some of the fake Pages, groups and accounts originated in Iran and some in Russia.

These sanctions allow companies to provide people Internet services for personal communications, including the government and its affiliates.

"But Facebook takes steps to prevent people in Iran and other sanctioned countries from using our ad tools," said Gleicher.

Also Read: Whatsapp Fake News Controversy

Facebook also removed Pages, groups and accounts that can be linked to sources the US government has previously identified as Russian military intelligence services.

"While these are some of the same bad actors we removed for cybersecurity attacks before the 2016 US election, this more recent activity focused on politics in Syria and Ukraine," Facebook said.

For example, these accounts are associated with Inside Syria Media Centre, which the Atlantic Council and other organisations have identified for covertly spreading pro-Russian and pro-Assad content.

Read Full Story → Facebook Deletes Fake Accounts


News Source: BS

 

WhatsApp to trace the origin of fake messages, set up servers in India

The instant messaging platform had earlier expressed inability in tracing the origin of messages citing privacy of consumers.

WhatsApp

Fake News Controversy: With the government threatening action against WhatsApp over spread of fake news, the chief executive officer (CEO) of the American messaging platform, Chris Daniels, flew down to New Delhi to fix things.

Daniels, who took over as the boss of WhatsApp in May, on Tuesday told the government it would work out a technological solution to trace the origin of fake messages. The Facebook-owned firm, with more than 200 million active subscribers in India, also committed to complying with the Reserve Bank of India (RBI) rules relating to local storage of financial data by having servers in India.

Daniels, a Facebook insider known for running internet.org at the California-based social media firm, has been firefighting with the Indian authorities over fake news soon after he was appointed as the WhatsApp boss.

Whatsapp Fake News Measures

Following an exchange of letters with the Department of Information Technology on the steps to block fake news, the WhatsApp team decided to meet the authorities in person to list out the corrective measures planned by the company. In the country for three to four days, the team would meet other ministers and bureaucrats as well. It could not be confirmed if a meeting with Prime Minister Narendra Modi was scheduled.

Within hours of his interaction with Daniels, Electronics and Information Technology Minister Ravi Shankar Prasad was off to Argentina for an ICT conference. From there, he will travel to Silicon Valley, which houses several prominent tech companies including WhatsApp. The minister is scheduled to meet top executives of many tech companies including Google during his...continue reading

News Source: BS

Thursday, 9 August 2018

Fake News Menace: You can share WhatsApp messages with only up to 5 people

The Facebook-owned instant messaging service is also reportedly testing more features to crack down on fake news on its platform.

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Technology News: In response to the government's crackdown on the circulation of fake news, especially using its platform, WhatsApp, the Facebook-owned instant messaging mobile app, has limit the number of people to whom you can forward a message to five.

The move follows several other steps with the same objective, such as issuing guidelines on how to identify forwarded messages and be a responsible user of the service.

The new feature would roll out as part of an app update from this week itself. The step came soon after the government asked WhatsApp and other social media platforms to take onus and help curb fake news circulation, which had been causing violence -- even lynching in some recent cases.

WhatsApp Forward Messages

WhatsApp has also reportedly been testing more features to crack down on fake news on its platform. Recently, the company had started testing a feature in its beta app for Android in which the app recognises authenticity of the link and marks unusual links as ‘suspicious’.

“Spammers may use some character combinations to trick you into tapping on links that appear to go to a legitimate website, but actually take you to a malicious site,” the company said in a statement.

The statement further added that these checks on links happen only on the user device because of end-to-end encryption which does not allow the company to see the content of messages. This also implies that WhatsApp will not be able to stop a malicious link from being forwarded, but can only label it as suspicious once it has…continue reading

News Source : BS

Thursday, 26 July 2018

Priorities fake news issue over payments service plans: Govt to WhatsApp

WhatsApp has been told that the fake news issue is far more important than other plans in the current circumstances.

whatsapp

Latest News → IT Ministry is keen to see WhatsApp priorities curbing of fake news on its platform, against the backdrop of lynching incidents claiming many lives, over its plans to launch payments service, as per a senior government official.

The official told PTI that WhatsApp's payment service matter had figured in the meeting on Monday between IT Secretary Ajay Prakash Sawhney and top WhatsApp executives, including COO Matthew Idema.

The meeting saw the executives outlining the steps initiated by the Facebook-owned company recently to combat circulation of fake messages which incited lynching incidents in several parts of the country.

Whatsapp Fake News Issue

The ministry is of the view that WhatApp needs to resolve on priority basis the overhanging issue of misinformation and take more steps to control the rampant abuse of its platform for circulation of fake messages.

WhatsApp has been told that the fake news issue is far more important than other plans in the current circumstances, said the official, who was privy to the recent discussions.

WhatsApp did not respond to an emailed query.

The official noted that there are outstanding concerns over Whatsapp's proposed payment service plan, including how and where will the data of users be stored in the backdrop of RBI's instructions, mandating that data be stored in India.

The government wants greater clarity on how the storage issue is being handled by WhatsApp and these matters are under discussion, the official said, adding that detailed examination is required also given that....continue story

News Source : BS

Tuesday, 29 May 2018

Here’s what history of advertising suggests about the future of fake news

History also suggests that the danger will probably recede over time as people grow accustomed to the ads, which will cease to work as effectively.

fake news
Technology News » Jordan Peele, the comedian turned horror-movie director, recently made a video meant to give American voters shivers of dread.
It showed President Barack Obama giving a speech he never gave, and uttering sentences that he didn’t actually say. The video demonstrated how easy it is to use current technology to create powerful and persuasive lies, now also known as fake news.
When this video magic is coupled with the ability of companies like Facebook to micro-target each of us and select the news we see, the implications for the future of our democracy seem dire. Fake news and micro-targeting can be combined to create a kind of advertising that’s like an evil version of Reese’s Peanut Butter Cups, and we are being exposed to more of these pernicious morsels every year.
But two lessons from the history of advertising suggest that the fake news phenomenon is likely to change significantly in the years to come. Prospects are gloomy for the near future, as this kind of advertising extends beyond politics. History also suggests, though, that the danger will probably recede over time as people grow accustomed to the ads, which will cease to work as effectively.
First, in all likelihood, fake news will spread, despite efforts to rein it in. So far, most attention has focused on efforts to meddle in American elections. That is no small threat.
Yet, based on the historical record, far more effort goes into persuading Americans to buy things than to elect politicians.
By one estimate, political campaigns in the United States will spend an estimated $8 billion on advertising in 2018. But it is likely to be less than 1/25th of total advertising spending for the year, and new technologies are likely to be deployed more frequently on consumers than voters.
We are already seeing technology being used to shade the truth in advertising that targets consumers.

Read More on → Fake News

Wednesday, 16 May 2018

It’s Facebook again: 3 million users data was exposed by myPersonality app

The social media giant on Monday said that is auditing each and every app that has access to the data of its users and has already suspended 200 apps which failed to comply with its policies.

facebook
International News : A data set of over 3 million Facebook users collected via a personality app was available to download freely for anyone for almost four years, New Scientist reported. The dataset was collected via the personality quiz app “myPersonality” by academics at the University of Cambridge.
“The data was highly sensitive, revealing personal details of Facebook users, such as the results of psychological tests. “It was meant to be stored and shared anonymously, however such poor precautions were taken that deanonymising would not be hard,” the report said.
The data sets were controlled by David Stillwell and Michal Kosinski at the University of Cambridge. “More than 6 million people completed the tests on the myPersonality app and nearly half agreed to share data from their Facebook profiles with the project,” said the report.
Alexandr Kogan, at the centre of the British political consultancy firm Cambridge Analytica scandal, was previously part of the project. “Cambridge Analytica had approached the myPersonality app team in 2013 to get access to the data, but was turned down because of its political ambitions,” the report said.

Also Read: Facebook Suspends 200 Apps Over Data Misuse Investigation

Facebook last month suspended “myPersonality” from its platform, saying the app may have violated its policies. The social media giant said that is auditing each and every app that has access to the data of its users and has already suspended 200 apps which failed to comply with its policies.
The company CEO Mark Zuckerberg had promised a thorough investigation and audit into apps that had access to information before Facebook changed its platform policies in 2014 — significantly reducing the data apps could access.
“To date, thousands of apps have been investigated and around 200 have been suspended — pending a thorough investigation into whether they did in fact misuse any data,” Facebook said.
If Facebook finds evidence that these or other apps did misuse data, it will ban them and notify users via Help Centre on its website. Appearing before the US Congress in April, Zuckerberg told lawmakers that his own personal data was part of 87 million Facebook users that was improperly shared with Cambridge Analytica.

Read More on → Facebook Users Data Leak

Wednesday, 9 May 2018

New update allows users to access Instagram and Facebook content within WhatsApp

In its latest update rolled out for select iOS users, WhatsApp support will allow users to play Instagram and Facebook videos within the app, without exiting the chat.

WhatsApp 2
Technology News : In a bid to increase user engagement, popular instant messaging platform, WhatsApp, has rolled out an update by which users can view content from Facebook and Instagram within the app itself.
In the present day, a user who receives videos or images from Facebook, Instagram or any such app would be redirected to these apps to view the content. However, this is set to change with the new update, reports The Verge.
In its latest update rolled out for select iOS users, WhatsApp support will allow users to play Instagram and Facebook videos within the app, without exiting the chat.
Apart from this, the new update also introduces the ability to add and revoke admin privileges from users in a group chat and empowers admins to edit the subject, description and icon of a chat that is already underway.
In November last year, WhatsApp had announced an update through which one can view YouTube videos directly inside the messaging app, in picture-in-picture mode.
If a YouTube link has been sent on a conversation, then users can directly view the video through the link on WhatsApp itself, as it will no longer be redirected to YouTube. Instead, the YouTube clip will appear within a small floating window on your screen, thus implying that you can watch YouTube videos and message at the same time.
On a related note, the latest update is expected to be rolled out to Android users as well in the coming weeks.

Read More about the Latest → WhatsApp Update

Thursday, 3 May 2018

Narendra Modi beats Donald Trump, Justin Trudeau to become the most liked world leader on Facebook

Interestingly, the five most liked pictures in 2017 were all posted by Modi with his photo at Odisha’s famous Lingaraj temple becoming the most popular.

modi
Prime Minister Narendra Modi is the most liked world leader and far ahead of others, including US President Donald Trump, when it comes to popularity on Facebook, according to a study which said 43.2 million people follow the Indian premier on the social media platform.
Trump, who rules the other social media platform Twitter, is in second place with 23.1 million followers, according to the study “World Leaders on Facebook” released today by Burson Cohn & Wolfe.
The study analyses the activity of 650 Facebook pages of heads of state and government and foreign ministers from January 1, 2017 using aggregate data from Facebook’s Crowdtangle tool, it said in a statement.
Over the past 14 months, the Facebook page of Trump had by far the most interactions of any world leader on Facebook, with a total of 204.9 million interactions (defined as the total number of comments, likes and shares), almost twice as many as Modi with 113.6 million interactions, the study said.
Modi, 67, has always encouraged use of social media platforms to stay in touch with the public.
Interestingly, the five most liked pictures in 2017 were all posted by Modi with his photo at Odisha’s famous Lingaraj temple becoming the most popular. Along with the Lingaraj temple photo, Modi wrote- “Prayed at the Lingaraj Temple in Bhubaneswar. The magnificence of the Temple and Temple Complex leaves a lasting impression on the mind.”
Among videos, the third most popular Facebook live video was one shared by Israeli Prime Minister Benjamin Netanyahu from Modi’s visit to the Jewish state in July last.
Apart from Modi’s personal page, the official Facebook page of the Prime Minister’s Office (PMO) figures in the survey as it is fourth in overall list of most liked pages and 9th in the list of interaction rate as well as total number of interactions.
The survey said the PMO was also the fourth most checked-in destination, after the White House, the Ugandan Presidency and 10, Downing Street.
In the list of “Peer Connection of World Leaders”, which counts the pages of world leaders liked by their counterparts, Modi is 10th, the survey said.

Facebook to play matchmaker with new dating service

Facebook chief Mark Zuckerberg announced the world’s largest social network will soon include a new dating feature.

 Facebook
Facebook chief Mark Zuckerberg announced the world’s largest social network will soon include a new facebook dating feature — while vowing to make privacy protection its top priority in the wake of the Cambridge Analytica scandal.
Zuckerberg yesterday unveiled the plans as he addressed Facebook’s annual F8 developers conference in San Jose, California — emphasising that the focus would be on helping people find long-term partners.
“This is going to be for building real, long-term relationships, not just hookups,” Zuckerberg said in presenting the new feature, noting that one in three marriages in the US start online — and that some 200 million Facebook users identify as being single.
Under the new feature, users will be able to create a separate “dating” profile not visible to their network of friends, with potential matches recommended based on dating preferences, points in common and mutual acquaintances.
It will be free of charge, in line with Facebook’s core offering.The announcement sent shares in the online dating giant Match.com tumbling, finishing the formal trading day down 22 per cent. The 33-year-old CEO also said the dating offer was built from the ground up with privacy and safety in mind, as he underscored the firm’s commitment to boosting privacy protections.
Facebook’s closely-watched developer conference comes as the giant faces intense global scrutiny over the mass harvesting of personal data by Cambridge Analytica, a British political consultancy that worked for Donald Trump’s 2016 election campaign. Facebook has admitted up to 87 million users may have had their data hijacked in the scandal, which saw Zuckerberg grilled at length by the US Congress last month.
“We need to make sure that never happens again,” Zuckerberg told the audience, lightening the talk by sharing that friends made on online streaming video watch party at the social network of his hours testifying before Congress.
In a related move, Facebook announced an upcoming feature called “Facebook Clear History” that will allow users to see which apps and websites send the network information, delete the data from their account, and prevent Facebook from storing it. The social network has already moved to limit the amount of data it shares with third-party applications and plans further steps to prevent a repeat of the Cambridge Analytica debacle, Zuckerberg said.
Facebook is also reviewing applications overall as well as auditing those that accessed large amounts of data to make sure access isn’t abused, he said. “Security isn’t a problem than you ever fully solve,” Zuckerberg said, outlining the slew of efforts by Facebook to battle election interference, misinformation, spam among other challenges.

Wednesday, 3 January 2018

Modi, Tendulkar most popular parliamentarians on Facebook in 2017

Among political parties, the Bharatiya Janata Party (BJP) emerged as the most popular. The Indian National Congress came third as the Aam Aadmi Party took the second spot in terms.

sachin.jpeg
While Prime Minister Narendra Modi was the most talked about Lok Sabha member and Sachin Tendulkar was the most popular Rajya Sabha member on Facebook in 2017.
The results appeared on Wednesday when Facebook released information on its top-ranked pages of government bodies, ministries and political parties in India for the January 1 to December 31, 2017 period.
Facebook categorised the information on its its top-ranked pages of government bodies under Parliament of India, Union Government, State Governments and Union Territories, and political parties.
Among State Governments and Union Territories, Uttar Pradesh Chief Minister Yogi Adityanath was the most popular followed by his Rajasthan counterpart, Vasundhara Raje.
Among political parties, the Bharatiya Janata Party (BJP) emerged as the most popular. But surprisingly, the Indian National Congress came third as the Aam Aadmi Party took the second spot in terms of Facebook popularity.

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Monday, 11 September 2017

Now, an Instagram post of your new car, watch may lead taxmen to your door

The dept will analyse mismatches in income declarations and spending patterns to trace tax evasion

 Facebook uebernimmt Fotodienst Instagram
A photo of your shiny new luxury car on Instagram or a costly watch on Facebook may lead the taxman to your door as the tax department from next month will begin amassing virtual information to trace black money.

'Project Insight', likely to be launched next month, will use big data analytics to match information from social media sites to deduce mismatches between spending pattern and income declaration. → IT Return

The tax department will analyse mismatches in income declarations and spending patterns to trace tax evasions and black money, an official said.

The government has also made linking of PAN with Aadhaar mandatory to get a 360-degree view of a person's income and assets.

The income tax department had last year signed a pact with L&T Infotech for implementation of Project Insight, which is designed to strengthen the non-intrusive information driven approach for improving tax compliance.

"Currently beta testing is on and the integrated platform for Project Insight should be launched by next month," the official told PTI.

Project Insight has been initiated by the income tax department for data mining, collection, collation and processing of such information for effective risk management with a view to widen and deepen the tax base..... Read Full Article

Friday, 13 January 2017

Snapchat to introduce new features in app ahead of IPO

Snapchat is introducing 'Our Story' -- a new global live story

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Breaking News - As Snapchat sets for an initial public offering (IPO) that may value the messaging platform at as much as $25 billion, the photo and video-sharing app is set to roll out major changes in its app, media reports said.According to a report in Tech Crunch on Friday, Snapchat just made it easier to navigate the app with a universal search bar that is always accessible at the top of the app.
Available for some people on Android, the new changes will roll out to all iOS and Android users soon.
The search bar lets you dig out of Snapchat the best content and conversations.

With A Price Tag Of Rs 1,000, RJio's 4G VoLTE Phones Can Disrupt The Market

"Improved search could be a huge boon to brands, businesses and influencers hoping to build their Snapchat audience," it added.
With the new search bar, if you tap a friend's auto-suggest card or search result, you'll start a chat with them or you can tap their Story thumbnail to instantly start watching it full screen.
Snapchat is also introducing "Our Story" -- a new global live story that any user can contribute to at any time.
The "Quick Chat" suggestions will let you hop to a particular friend's message thread or story a lot faster, the report added.


Wednesday, 28 December 2016

PokemonGo to Rio2016: The top five social media trends in 2016

A selection of events that played out big on social media in the year 2016

smm1
Latest News - The year 2016 is nearly over and, like previous years, this one also saw some good, some bad and some strange stuff on social media.
It is not unusual for people to comment on the speed with which an entire year went by, that does not, however, mean that the year was not full of action. Here is a recap of some of the major topics that  top trended on social media 2016 to help refresh your memory:

#Brexit
To stay or leave? In June this year, British citizens voted to answer this question about Britain’s membership of the European Union. In an event that sent shockwaves around the world, 52 per cent of the voters who participated in the ......
 
#PokemonGo
In July this year, Niantic released an augmented reality game for mobile phones and people all over the world left their homes in search of imaginary creatures called Pokémon. Gamers tried to locate and...
 
#Rio2016
The year 2016 happened to be one of the 31st Olympic games in the city of Rio de Janiero, Brazil. Just like Pokemon Go, #Rio2016 was a global phenomenon that became one of the biggest trends this year...
 
The year 2016 was also one of the US Presidential election, and it was an engrossing battle between the Democrats and the Republicans. Democrat Hillary Clinton fought with all her might but.......
 
If you thought #Brexit was a prank that went too far, wait till you hear about this one! It was November 8, 2016, when Prime Minister Narendra Modi announced on national television that the currency notes of Rs 500 and Rs 1,000......
 
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Friday, 23 December 2016

Six ways to target your audience like a pro

Advertising on Facebook is growing and these six methods can come in handy

Six ways to target your audience like a pro..png
There is huge power in Facebook ads if you learn how to do targeting well. Here are six ways to target your audience & make your advertisements reach your most desired audience.
Method 1: Facebook life events targeting

This first method is to plan, create, and build your Facebook advertising strategy around the life events of your prospects. Facebook has a “Timeline feature” that allows Facebook users to document significant events. As a business, it is possible to make use of Facebook Insights to analyze the demographics of your Facebook page.......
In the digital world, true influence is not just about what you see or listen to. Rather, it can be defined by how you make people feel. If you apply this concept to digital marketing, true influence can then be defined as the identification of your clients’ pain points and then offering creative and effective solutions to solve them.......
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Facebook debuts 'Live Audio' on its platform, similar to podcast and radio

Android users will be able to continue listening to a Live Audio broadcast even if they leave Facebook app or lock their phones

Facebook debuts Live Audio on its platform, similar to podcast and radio.png
 Breaking News - After successfully rolling out the facebook  live video feature, Facebook has now introduced "Live Audio" option — like traditional radio or podcasting — in your News Feed where users will be able to broadcast audio directly to the social network.

"We know that sometimes publishers want to tell a story on Facebook with words and not video. Our new 'Live Audio' option makes it easy to go live with audio only when that's the broadcaster's preferred format," said Shirley Ip, Product Specialist, and Bhavana Radhakrishnan, Software Engineer at Facebook in a blog post on Tuesday.
"One thing we've heard is that partners want new formats for going live. We announced Live 360 last week, and today we're excited to announce another way to go live on Facebook," they added.

Facebook has witnessed some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast.


Wednesday, 7 December 2016

Facebook, Twitter, YouTube and Microsoft to create shared database against terrorist content

Participating companies can add hashes of terrorist images or videos that are identified on one of our platforms to the database.

tecnologicas
With an aim to limit online terrorist content, technology giants Facebook, Microsoft, Twitter and YouTube said together they would build a shared database that will also help them to weed out content used to recruit people into terrorism.
According to a report on Tech Crunch, the companies said they will create a shared industry database that will be used to identify this content, including what they describe as the "most extreme and egregious terrorist images and videos" that have been removed from their respective services.
The content will be hashed using unique digital fingerprints, which is how its identification and removal can be handled more easily and efficiently by the company's computer systems and algorithms.
"We commit to the creation of a shared industry database of hashes - unique digital 'fingerprints' - for violent terrorist imagery or terrorist recruitment videos or images that we have removed from our services," read a joint statement.

Friday, 18 November 2016

Beware, taxman to watch your posts on social media

smm1
Don’t be surprised if you get a notice from the income tax (I-T) department for flaunting an expensive watch or car on social media platforms such as Facebook, Twitter or Instagram.

I-T department’s Project Insight, to be launched in the 2017-18 financial year, aims to mine big data from social media to scrutinise potential tax evaders. “If you flaunt that you have gone on an expensive trip to a foreign location on Facebook and other social media, we will gather that information to match it with your income declared,” a finance ministry official said.

Another official confirmed that Project Insight will include data from social media platforms. “Project Insight will essentially do data mining. It will use inputs from various sources. Social media would be one of those,” he said. The work on Project Insight has already begun and the department plans to launch it soon.
When asked whether the project would come into force from the beginning of the next financial year, an official said such details were yet to be finalised. 

Thursday, 3 November 2016

You can soon shop on Instagram

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Instagram is now testing shopping products through its posts. Just like instant articles, where one can read news articles without leaving Facebook, users can buy products without leaving Instagram.
Each post by a brand has a picture of the product and also displays the price of the item on a single tap. The 'Tap to view' option which upon clicking shows you a bigger image of the product with description about it. Instagram showcases up to five products and can be purchased from the website by tapping the shop now icon.
Instagram said a survey found that vast majority of purchases take a day or longer, with only 21% of purchases made within a day. This means users take their time, compare it with other products and then take a call on the item.

Kate Spade from Instagram for Business on Vimeo.
If everything works for Instagram, with more than 500 million monthly active users, it can grab a significant digital ad revenue from big brands. Facebook's ad revenue stood at $5,201 in Q1.