Snapchat to introduce new features in app ahead of IPO

Snapchat is introducing 'Our Story' -- a new global live story

Breaking News - As Snapchat sets for an initial public offering (IPO) that may value the messaging platform at as much as $25 billion, the photo and video-sharing app is set to roll out major changes in its app, media reports said.According to a report in Tech Crunch on Friday, Snapchat just made it easier to navigate the app with a universal search bar that is always accessible at the top of the app.

Available for some people on Android, the new changes will roll out to all iOS and Android users soon.

The search bar lets you dig out of Snapchat the best content and conversations.

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"Improved search could be a huge boon to brands, businesses and influencers hoping to build their Snapchat audience," it added.

With the new search bar, if you tap a friend's auto-suggest card or search result, you'll start a chat with them or you can tap their Story thumbnail to instantly start watching it full screen.

Snapchat is also introducing "Our Story" -- a new global live story that any user can contribute to at any time.

The "Quick Chat" suggestions will let you hop to a particular friend's message thread or story a lot faster, the report added.

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Snapchat planning $25 billion IPO: Report

Snap Inc - the parent company of popular photo-sharing messaging service Snapchat - is considering an initial public offering (IPO) that can value the company at $25 billion or more, media reported on Friday.

According to Wall Street Journal, Snap Inc is looking to sell shares as early as late March 2017.

The IPO would be the largest by any technology company after Chinese e-commerce giant Alibaba Group that went public in 2014 and raised $21.8 billion for the company and investors.

Snap Inc's worth reached nearly $18 billion in May.

"Last month (September), Snapchat rolled out three new targeting options, such as a feature where marketers can take their existing list of email addresses and anonymously match that with Snapchat's own data. Marketers can also push ads to people who watch certain types of videos, like sports," WSJ reported.

Snapchat is also reportedly set to enter the augmented reality (AR) field.

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WhatsApp introduces new camera features

Instant mobile messaging app WhatsApp on Tuesday introduced new ways to customize and enhance the photos and videos you share with friends and family around the world.

With WhatsApp's new camera features, people can now write or draw on photos and videos as well as add emojis to express themselves.

"Now, when you capture a new photo or video or share one which is already on your phone, you will automatically see the new editing tools," WhatsApp said in a post.

WhatsApp has also added a convenient zooming feature for recording videos.

Just slide your finger up and down to zoom in and out and supports the front-facing flash.

The new camera features will roll out on Android phones starting Tuesday and on Apple iPhones soon.

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