World's most popular online video community YouTube has announced a brand new app, YouTube Go, designed and built from insights gathered from India.
The new mobile app is completely re-imagined from the ground up for the next generation of YouTube users to fully discover all that YouTube has to offer.
YouTube Go is result of extensive research done across 15 cities in India by teams of engineers, designers, and researchers collecting ideas and testing prototypes with hundreds of people. Over the next few months, YouTube will be rolling the app out gradually to more testers, getting their feedback and improving the product before launching it to the general public.
"We've always believed that connectivity should not be a barrier to watching YouTube. In 2014 we launched YouTube Offline so you could watch videos without suffering from buffering. A few months ago we rolled out Smart Offline, a feature that allows you to schedule videos to be saved offline later at off-peak times, when there's more bandwidth so data is faster and cheaper. But we realised that for the next generation of YouTube users to fully discover all that YouTube has to offer, we had to re-imagine the YouTube mobile app from the ground up," said YouTube Vice President for Product Management, Johanna Wright.
"With YouTube Go, we're bringing the power of video to mobile users in a way that is more conscious of their data and connectivity, while being relatable and... Read full Story
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