Alphabet’s Google on Tuesday announced a new “Pixel” smartphone and a virtual reality headset, the company’s latest effort to sell consumers on Google-branded devices and to challenge Apple’s iPhone at the high end of the more than $400 billion global market.
The new phone starts at a price of $649, and Google is working with exclusively with Verizon Communications in the US, Google executives said at a launch event in San Francisco. The string of announcements, including a new Wi-Fi router and its voice activated digital assistant for the living room, Home, is the clearest sign yet that Google intends to compete directly with Apple, Amazon.com and even its own Android mobile operating system customers to create a system of devices and hardware that meet every digital need.
The Pixel also represents a more hands-on policy by Google. Google lets Android device makers modify software almost without limit, which has helped make Android the most-used mobile operating system in the world. But company executives boasted that the Pixel was developed in-house from start to finish.
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