Monday 26 December 2016

McDonald's, Pizza Hut & KFC are empowering Indian women; here's how

The increasingly female face of a new Indian workforce shines at suburban Delhi's Mall of India

McDonald's, Pizza Hut & KFC are empowering Indian women; here's how.jpg
 Latest news today - American fast-food chains have become an unlikely source of female empowerment in India, a country where traditionally most women are kept from working outside the home.

The increasingly female face of a new Indian workforce shines at suburban Delhi’s Mall of India. Close to half of the employees in its five floors of newly opened food and fashion outlets are women. Just across the street in the old shopping district, females are few and far between. Even the women’s clothing stores are almost entirely manned by men.

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I wouldn’t feel comfortable working with so many other men there,” said Poonam Rawat, a 21-year-old woman who works at Wendy’s in the mall. “Besides, my family would never give me permission.”
 
The female participation rate in India’s labour force is among the lowest in the world. It has slid 9 percentage points over the last 10 years to 27% of the workforce as safety concerns have soared and economic expansion has failed to generate many good jobs for women.
 
 

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