Peugeot is likely to relaunch the brand with multiple variants
Breaking News - The iconic Ambassador is likely to be relaunched from the Peugeot SA (PSA) stable in a new avataar and at a new price point.
Peugeot wanted to acquire the Ambassador brand and launch it as a state-of-the-car targeted at the mid-market segment, said Rajeev Shah, managing director and chief executive officer, RBSA Advisors.
Peugeot wanted to acquire the Ambassador brand and launch it as a state-of-the-car targeted at the mid-market segment, said Rajeev Shah, managing director and chief executive officer, RBSA Advisors.
RBSA advised Hindustan Motors on the sale of the Ambassador brand to Peugeot for Rs 80 crore. The price point could be Rs 5.5-6 lakh and go up to Rs 9 lakh. The BS IV-compliant Ambassador Encore, launched in 2013, was priced at around Rs 4.98 lakh.
In the Rs 6-9 lakh category, there are a whole gamut of cars in the Indian market, namely the Hyundai Xcent, Honda Amaze, Honda City, Volkswagen Vento, Maruti Suzuki Swift Dzire.
According to the contours of the arrangement, Peugeot had acquired not just the mother brand Ambassador but all its variants as well, said Shah. However, the sale doesn’t include the Uttarpara plant in West Bengal, where the Ambassador used to be manufactured. “This is purely a brand sale. It includes the Ambassador with its variants. Peugeot is likely to relaunch the brand with multiple variants.”(read more...)
In the Rs 6-9 lakh category, there are a whole gamut of cars in the Indian market, namely the Hyundai Xcent, Honda Amaze, Honda City, Volkswagen Vento, Maruti Suzuki Swift Dzire.
According to the contours of the arrangement, Peugeot had acquired not just the mother brand Ambassador but all its variants as well, said Shah. However, the sale doesn’t include the Uttarpara plant in West Bengal, where the Ambassador used to be manufactured. “This is purely a brand sale. It includes the Ambassador with its variants. Peugeot is likely to relaunch the brand with multiple variants.”(read more...)
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